Here we are in 2016, and further progress into the second decade of my PR career. Every year, just after the festive break I start to look forward to the new challenges, I’m always struck by how I really have no idea how the year is going to pan out. It’s one of the things I continue to love about Public Relations – every day, and most definitely every year, is very very different. It’s a bit of a cliché, but I don’t think there is an industry out there with the variety we have, and especially one that has been through quite as much as change in the recent years! as we have (and still is).
That said, before I start to look forward and think about how I hope 2016 is going to shape up, I thought I should take a quick (if a bit late…) look back at 2015, and what I learnt during a busy and exciting year.
- Don’t run two events on the same day – it’s stressful
I did it. It was hard. Event Management isn’t really my area of expertise, but a client requested it: A conference for 200 in the morning, and staff update event in the afternoon for 800.
I’ve previously blogged about the need to say no to clients, so next time it gets suggested I’m going to suggest a different course of action and spare myself a few sleepless nights!
- We still have a problem with terrible practice
Back in 2014 I had a bit of a rant about some of the practices still within our industry. I despaired at how journalists are still complaining about getting spammed by PR people, particular junior PR pros calling up a few minutes after sending a press release to check if it has been received, without any research or understanding about relevance to that journalist or publication (I don’t blame the juniors for this, I blame those instructing and teaching them).
And now in 2015, we have the story that a campaign by a PR agency used a ‘real life’ case study who was less ‘real life’ and more ‘a member of the PR agency running the campaign’. As I cover in the post, we’ve all called in favours with friends and families to add credibility to a story, and I don’t doubt that this case study was a user of the product, but she was a member of agency running the campaign. She was, in all intents and purposes, an employee of the firm, and you wouldn’t use an employee of an organisation as a real life case study without disclosing it, so why use the agency staff??
It’s just another example of a practice that taints the whole industry and why we get confused with the dark arts and shadowy figures.
We will not be taken seriously as an industry unless we stamp this sort of thing out and show that we are a professional and trusted profession.
- Blackberry is going nowhere (I hope)
I’ve covered my love of all things Blackberry in previous posts, and 2015 is the year of the turnaround I hope!
As a quick recap, I remain one of the few Blackberry fans that I actually know in person. And for good reason. Give me a physical keyboard and battery that lasts longer than a few hours any day of the week. And this year has seen two new BB’s hit the market – The Passport, my phone of choice and slightly odd looking, but has completely replaced my IPad, and I now do most of my work on it. It is brilliant. Before you ask, I had a year with an IPhone 4s (when that was the newest IPhone), and while the apps and games are great, it is no comparison in terms of productivity and getting work done than my (then) G10 and hugely inferior to my Passport.
More recently we had the Blackberry Priv launched, better spec than the IPhone 6, a slide out physical keyboard, plus it runs the Android OS, so no need to side load all those apps (one of the criticism of BB10 was the lack of apps, expect you could actually run most Android Apps on it as long as you knew what you were doing)
3rd Quarter growth results are promising, so I’m hoping for more from my little friend and – fingers crossed – a Passport 2 in 2016!!
- We are still needed…
Our industry continues to change at pace but the skills and experiences we bring to the table is as vital as ever. Especially if you send a text to a journalist calling her a ‘mad witch’
Anyway, PRWeek did a good review of 2015’s six big corporate crisis’ here:
What is of particular interest is how some of them (Thomas Cook and Talk Talk for instance) took a hit for how they responded to crisis as much as the actual crisis – showing once again the importance of being prepared for a crisis and responding quickly and honestly. Although Ashleigh Madison was screwed either way.
- I was right about paywalls!
I’m a still bit disappointed that I wasn’t blogging back in 2013 when I predicted that The Sun’s paywall wouldn’t last. November saw The Sun bring its paywall down and I wasn’t surprised, why would readers pay for The Sun’s celebrity gossip (a key draw) when it can get it for free from sites such as the Daily Mail?
The Times (News UK’s other paywall) remains behind a wall and News UK claim they have no plans to drop it, but I wonder how long it will last. Will enough readers keep paying for the Times content to keep it viable? Maybe, but could 2016 see the paywall experiment come to its natural conclusion?? (I promise no ‘I told you so…’ posts…)
- Vinyl does sound better
Not really a PR realisation, but this year my parents sold the family home in Wiltshire and retired to Cornwall. While sorting through 30 years of junk in the loft I came across their old vinyl record collection. Originally I had planned to bring it back to London to flog to some hipsters, but once I was home I thought I would listen to a few, and maybe copy to digital (there were a couple of classics).
However, once a reasonably priced record player was purchased, a realised that vinyl does actually sound better. I know I now sound like a hipster, but there is a richer, more real sound, than you get on CD or digital. So I’m sold, and have even been known to poke my nose into a few charity shops to see what I can pick up on the cheap…